ANTI-AGING FOR YOUR HAIR
Silky, gorgeous hair can be a woman’s greatest asset. That’s why when it comes to hair care, your needs are probably anything but modest. Fullness, shine, vitality and suppleness—these are only a few attributes of a perfect head of hair. But what was once self-evident in youth subsides with age. Like skin, hair also loses its vitality over the years. It gradually becomes thinner, brittle and dry, leaving your once uncomplicated, easy hairstyle a thing of the past.
What Happens to Hair?
The experts from Schwarzkopf Professional are hard at work researching the aging process of hair. Now it is clear: Keratin production plays a leading role. Hair consist of up to 95% keratin. The hair root produces nine different types of keratin, which make sure hair stays healthy and resilient. Because the hair structure changes over time, two of the nine keratin types are no longer produced after a certain age. Hair no longer receives all the necessary building blocks to keep it strong and healthy. It loses its elasticity, shine and vitality.