IGORA ROYAL - INTERVIEW WITH DR. MUSTAFA AKRAM
    
Dr. Mustafa Akram is a colourist with Schwarzkopf International and member of the IGORA ROYAL COLOR CIRCLE, where colour experts from a variety of industries worldwide share their experience and vision in order to use their common knowledge more effectively.  In this interview, he discusses the benefits of and improvements to the new IGORA Royal colour.
    
What advantages does a colourist have when working with the new IGORA ROYAL?
    
Many of the workshops were a true moments of revelation for the hairdressers.
From the moment that they squeezed the cream out of the tube, they noticed something was new and different.  Permanent colour always contains two components: the colour and the developer.  Here the hairdresser notices that the components from IGORA Royal mix together more quickly to form a creamy consistency.  This makes the application of colour with a brush a very easy and efficient procedure, even if one is using a very complicated technique.  Even rinsing out the colour crème has become much easier.

Does the client notice something special?
   
First of all, the fragrance!  We worked very closely together with perfumers on this aspect.  The trick here was to add the right fragrance in the right amounts to conceal the smell of ammonia.  We know that ammonia has a rather unpleasant odour, but it is of course an essential ingredient in hair colour.  New technologies have provided IGORA Royal with specially formulated care ingredients.  The models in our workshops were all impressed with the luminous intensity of their colour.

What sets apart IGORA Royal from similar products?
   
With IGORA Royal, the relationship between fashion and natural-looking shades is very balanced.  We have put a lot of time and thought into the product line and spoken with hairdressers about the different shades.  
This colour spectrum naturally appeals to many hairdressers.  And as our comparative test has shown: IGORA Royal offers many advantages when it comes to coverage of grey, colour intensity and hair lightening.
IGORA Royal colours hair so perfectly that even the fashion colours are suitable for hair that is mostly grey.  As for the other shades, the amount of grey likewise doesn’t play a role.

Whether you want to cover your grey or try a fashion shade, introduce colour contrasts or significantly lighten your hair—IGORA Royal achieves exactly what you want.

Quelle: Schwarzkopf Professional

What is the Colour Crystal Complex?  

It is a unique combination of colour ingredients that we have developed.  We work with fifty different colour ingredients, which give us millions of possibilities.  We sometimes need fifty attempts until a shade is perfected.  Such a complex process requires considerable expertise.  The Color Crystal Complex is therefore a very unique colour combination that we have developed ourselves.  It can be a brown, copper or violet shade.  Naturally the other qualities of hair colour also come into play, such as shelf life, shine and coverage of grey.


Quelle: Schwarzkopf Professional

What is special about Moringa oleifera? What effect does it have?

These proteins have a wonderfully nourishing, regenerating effect, most of all for the inner structure of hair.  Some biophysical tests have shown that it makes a considerable difference in the colouration process when Moringa oleifera is used.

What does the term ‘cationic developer’ refer to?

Because a damaged hair surface is negatively charged (anionic), care substances in a conditioner are positively charged (cationic).  The molecule can therefore bind to the hair.  Most manufacturers attempt to integrate care ingredients directly into the colour cream.  But this is often very difficult with cationic care substances, because the colour cream is alkaline.  This is why we add the cationic care ingredients to the acidic developer and thus achieve far better results with IGORA Royal than the competition.  

What was your function in the IGORA Royal Color Circle?

First of all, as a learner I had the privilege of listening to the very inspiring contributions of others.  In so doing, I attempted to view the colorant not primarily according to its chemical aspects, but to understand what really makes up a colour.  This was my wish—to address the needs, difficulties and limitations, with which we are confronted, and I discussed future trends with other specialists.  Together we found a way to implement these trends in our hair colour. 

 
  • User login
  • Enter your username and password here in order to log in on womensnet: