Backstage: Tyler Johnston on the latest Essential Looks collection

 

Tyler Johnston Is Schwarzkpof's Global Ambassador.  Using his visionary expertise, Johnston creates hair for fashion shows, photo shoots and media campaigns all over the world.  Each season he works with designers to build a hair story around their catwalk collections and weaves his experiences and knowledge into the powerful trends that become the Schwarzkopf Essential Looks.  We caught him between flights to find out more about his creative process.

Where do you seek inspiration away from the catwalk shows?


I’ve always had a strong connection with youth culture. For me that’s where emerging trends live or die. Wherever I go, I keep a visual record of what these innovators are doing with their style. Young subcultures are a constant inspiration to me. I also spend a lot of time researching and referencing emerging trends to deepen my understanding and truly get behind the feel of the look; that way I can enhance the whole trend with my own flavours.

 

 

How do you work with a designer to create the hair for a show?


I start the process at an early stage, and often designers are still working from illustrations at that point. I take time to get into their mindset, find out where their inspirations have come from and talk about the textures and colours. It’s an evolving process for both of us. At a later stage we begin fittings with the model, make-up and clothes stylist. We’ll play around with our ideas and develop a few new ones and work out what fits best with the collection and the vibe. It’s about creating the right canvas on which to place the clothes and often all the girls will have an overall look and we work on customising it to each model perfectly.  

 

 

When you are backstage at Fashion Week what is the atmosphere like?


To be honest by that point most of the hard work has been done. My role is to draw together the strengths of my incredible team to make everything happen in the right order. I will meet with my team and talk them through the designer, the collection, the textures, the techniques and inspirations and then I will create the hair for just one model as a template. I will then present that model in the garment to the designer for their final approval before we go on to do all the others. I also do loads of back stage interviews and TV. It’s hectic but it’s also about being quick on your feet and able to build a new look on the spot if you have to.

How do you start to distil what you see down into a trend?


I’m the very last person to touch a model before she hits the catwalk so I know all about the finished look. Fashion Weeks are like a transitory village — everyone who is anyone descends on one spot for one week so it’s quite intense. I soak up influences and inspirations the entire time and hook up with fashion and beauty editors from international magazines. Along with the internet that’s a lot of information and when I start to feel the trends come through I tweak them to identify a look that works commercially. Essential Looks is about the catwalk but its also about being true to yourself as a hair professional. 

 

 

What do you think the essence of a strong trend is?

 

For me a trend is something fresh and directional that can have a wearable commercial reality. A trend is a trigger that motivates you to change for the better, something that arouses your excitement and emotion. 



What’s your favourite trend this season and why?


School's Out because it’s about youth culture, about young kids with no inhibitions and people experimenting with different outfits. School's Out is about having the courage to express your self in style.

 
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