Generally most cosmetic products keep for at least 30 months from the day they are produced. If this duration is any less, such as with non-preserved formulas, an expiration date should be written on the package.
Since March 2005, all cosmetic products in Europe include an imprint stating how long the product will keep after opening with appropriate use. This duration is displayed with the symbol of an open cream jar, in combination with a given month. For example, “6 M” next to this symbol signifies an expiration date of six months after opening. Should your cosmetics display any noticeable changes in appearance or smell after the expiration date, this indicates a lack of quality that is related to age. In this case, use of the product should be discontinued.
As a rule, opened creams keep for at least six months and cleansing products for about two years—even longer if they contain alcohol.
This information applies to the common period of usage of a product and for normal storage conditions, i.e., away from direct sunlight and at room temperature.
If a product has been opened and is being used, oxygen or germs from the outside can damage its quality. This process can occur in different ways according to its composition and packaging, which naturally also effects the expiration date. Through carefully selected ingredients and well-balanced formulas, the producer tries to extend the life of a product for as long as possible. Opened products with a high water content are particularly vulnerable to germs. This includes moisturizing creams, certain types of makeup, and body lotions. The use of established preservatives is vital for the prevention of spoilage. Antioxidants, for example, help oil-based products from going bad. They ensure that the ingredients react neither to oxygen nor to each other. In addition to its cosmetic properties, alcohol also extends a product’s shelf life.